Interactive Tool Allows Viewers to Compare Featured Listings and Elect “Home of the Week” Based on Popularity
Realogics Sotheby’s International Realty, the Pacific Northwest’s largest affiliate for the global real estate network, announced today its collaboration with The Puget Sound Business Journal (PSBJ) in the launch of an interactive voting tool on their exclusive “Home of the Day” platform. The media partnership had previously introduced “Home of the Day” on PSBJ’s multi-media website and as part of the popular afternoon newsletter that reaches nearly 20,000 subscribers. Now users are able to activate a dynamic voting component where they can register their preferences for the “Home of the Week”, which will be further promoted online and in print within the weekly newspaper. The updated “Home of the Day” feature is now live.
“We’re excited to launch this new voting enhancement to our ‘Home of the Day’ feature, which has already been very successful for the Seattle market,” said Gordon Prouty, Publisher of The Puget Sound Business Journal. “It’s clear that our audience enjoys exploring the Pacific Northwest’s most extraordinary properties and now they can further engage with ‘Home of the Day’ by voting for their favorites.”
The Journal reports impressive statistics for the platform. Since launching on September 1, 2014, over 656,000 photos have been viewed from 44 property galleries. “Home of the Day” has risen in popularity each month, going from 4.26% of PBSJ’s website traffic to accounting for 7.76% in early November.
The voting tool will allow consumers to submit votes for the properties they prefer, similar to a “Like” on Facebook. The total votes each week will be tallied and the most popular listing will be identified as the “Home of the Week” on the platform as well as published as the winner in the PSBJ’s print edition the following Friday. Likewise, each weekly honoree will compete for “Home of the Month” and even “Home of the Year”. All listings will remain active on the website portal for a minimum of 30 days and the vote counter will track the number of unique votes in real time.
“We believe this voting feature will enhance the social media component of this platform as our brokers, clients and consumers rally behind their favorite,” says Andrea Savage, Marketing Manager for Seattle-based Realogics Sotheby’s International Realty. “In addition to showcasing select properties from around Puget Sound, we will also soon introduce featured markets in sun, snow and surf destinations that are popular for residents of the Pacific Northwest.”
The “Home of the Day” platform is currently running in metro areas in several states across the U.S. including California, Georgia, Kentucky, Maryland, Missouri, New York, North Carolina, Pennsylvania, Texas, Oregon and Washington, D.C.
For more information visit www.NWHomeoftheDay.com.